MARKETING DESIGN • 2023

Spindle Records is a tiered subscription based service for independent artists looking for the benefits and support of a record label without the commitment and frustration of dealing with one.

Creating the branding style and ‘voice’ of Spindle’s social media presence was crucial for the foundation of the company and its growth. Having a brand persona that was outgoing, friendly, and trustworthy was important for standing out with a distinct look, and to capture the excitement of being a self-made artist. In collaboration with Rome McCulloch.