LOGO DESIGN • BRANDING • UX & UI DESIGN • 2022

Humm Token is a blockchain currency that will focus on the distribution of music royalties on a fractional level. In addition to innovating the way music fans support and engage with their favourite artists, Humm token will provide artists with a new revenue stream that has since been inaccessible to them.

Working on Humm Token from its’ inception, the goal was to make the brand visually fit in both the financial and music industry. It needed to be trustworthy and reliable, yet still bold and exciting enough to attract new investors interested in music.

When designing the first prototype of the application, it was important to keep new investors in mind. It needed to be clear and easy to navigate for someone with limited financial experience. As my first experience with UI/UX design, the greatest challenge for myself came from how to best organize all the relevant investment information and the song credits. Looking back, Although there is some issues with sizing and busy screens, I think it was a great foundations for Humm Token.